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Mazda: Zooming its Way to the Top
By Kraig Johanssen

Any aftermarket parts need ads for them to be recognized and purchased by the public.

In the case of Mazda, it is definitely making a good work in the aftermarket industry. Their cars and parts are further made better through the effectiveness of their seemingly never-ending advertising gimmick.

They make product campaigns that have persuaded the public a lot. They have come to define the performance elegance, the corporate philosophy, the very heart and soul of Mazda style, engineering and design - things which a good advertisement must convey. In effect, their customers interpret their products as never nor ugly or boring.

The company's success in ads and sales are primarily because of their products such as the entry-level Mazda3, which was second to the Honda Civic in Canadian sales; the Mazda6, fashionable in whatever configuration, from wagon to hatchback to sedan; the MX-5 Miata that is always evolving and perennially; the RX-8 four-seater sports car rotary-powered and still one-of-a-kind in the industry; the ever stylish Mazda5, which is very practical for family use; the CX-7 and CX-9, which recently debuted and two of the best-looking crossovers in the market; and future products such as the Hakaze, the Nagare and the Ryuga concepts.

The whole "zoom, zoom" concept, according to Mazda is an accent on peculiar design, functionality and, especially, handling and driving performance. And for the company, the Mazda Speed division spells out that spirit.

Formed in 1983, Mazda Speed is the performance wing of the company. A Mazda Speed entry gave Mazda the first and only overall Le Mans victory by a Japanese automaker in 1999. The following year, the FIA changed the rules. It banned rotary engines. So in 1993, Mazda Speed started paying more attention to its aftermarket accessories. In 2002, they started to produce special edition performance versions of existing models in the market.

Mazda invited Canadian some automotive journalists just recently to the Dunnville Autodrome, which is a race facility in Ontario. This is to further explore the performance edge of the models and accessories of Mazda Speed with the premises "How does a Mazda Speed model perform in comparison to the original stock model?" and "what differences can you make by bolstering a Mazda Speed version even further with more go-fast add-ons and fixes from the Mazda Speed accessory list?"

The model Mazda6 comes with a 212 hp 3.0-litre V6, five -speed manual, and 18-inch alloy wheels. It has a starting price of $28,595, quite ok for its sporty attributes. On the other hand, the MazadaSpeed6 has a 270 hp, turbo-powered 2.3-liter, 6-speed manual, AWD, Limited Slip, stability control, wider track, lowered ground clearance, bigger brakes, fatter stabilizer bars, Mazda Speed 18-inch alloy wheels. It has a starting price of $35,995.

A modified MazadaSpeed6 has performance accessories with forged aluminum wheels ($2,797), a 2.5-inch diameter powdered aluminum cold air intake ($416) and a sport spring kit ($383).

The Mazda Speed models may come with a complete package of performance
Dual XDVD180 Portable DVD player with 7' LCD monitor - $187.80
Dual offers you an affordable, easy way to enjoy on-the-road entertainment with its XDVD180 portable DVD player. It combines a DVD player and a built-in 7" monitor in a single unit, along with a handy car mounting kit that straps to the back of a front seat. Just slide the player in the bag, plug in the included DC adapter, and you're ready for backseat movies. The XDVD180 includes AC and DC power adapters, so you can play it in the car or indoors. For private viewing, you can plug the two sets of earbuds into two headphone jacks.
Cobra GPSM3080 Plug-Go GPS Navigation System. - $915.70
Features Automatic route navigation 2 million Points-of-Interest Automatic re-routing iA.S.A.P. Gyroscope keeps you on the map in tunnels and underpasses where satellite signals are lost North American street-level detail map of the 48 contiguous United States, Hawaii and major metropolitan areas of Canada 5.2-in, high-resolution color display Automatic brightness control Instant transfer of addresses Odometer, trip timers, speedometer, and more Trip Planner allows you to pre-program up to 10 destinations in each plan Trail Mode SmartPower allows you to go off-roading and mark your favorite waypoints for future return Compass.
Cobra XRS 9400 Radar detector - $106.58
Cobra's high performance radar/laser detectors are a great way to keep in touch with everything that's happening on the highway. The XRS 9400 alerts you to the use of nine radar and laser signals, and two safety systems. VoiceAlert delivers convenient audible messages so you don't have to look away from the road. Each time you turn on the detector, it runs a diagnostic check and announces that it's ready for operation. VG-2 Alert lets you know when you are in the presence of radar detector detectors, while the VG-2 Undetectable feature ensures complete immunity to those detectors.
Highland 20045 Pet Barrier - $32.83
Universal pet barrier safely keeps your pet in the cargo area of your vehicle away from the driver and the passengers. Installs in minutes with no drilling required. Non marred brace pads won't harm vehicle interior. Height adjusts to 45" and width adjusts to 65" making it perfect for most vehicles. Large vehicles might require Extension Kit.
Master Lock Universal Hitch Pin and Coupler Lock Combo - $19.78
FITS 1/2" and 5/8" HITCH PIN AND COUPLER LOCKS
Jeep Wrangler 1997 - 2002 Header Bikini - Black - $73.87
The must-have Summer accessory for your Jeep. Renowned Bestop quality materials and construction ensures that you.re making a good investment. Bikini Tops not only look great, but serve a function too. They keep your seats and dashboard cool when the sun is high and dry when you.re surprised with a sudden shower. New, for the 1997-2002 TJ Wrangler, Bestop gives us a drill-free windshield retainer for attaching the Bikini to the windshield. The header retainer part #5123501 is required if your Jeep has a factory soft top or hard top.
Covercraft C35002RB Ready Fit Covers - $41.85
Ready-Fit covers could actually be called "semi-custom" since they are designed to provide a very good fit using incremental sizing and a hatchback silhouette. Our semi-custom program uses Block-It Series non-woven protection fabrics made by Kimberly-Clark in the U.S.A. The Budget Cover uses single layer Block-It 100 Series fabric to provide good, basic protection at an affordable price. This lightweight, single-layer polypropylene fabric provides good basic protection against harmful UV damage from the sun. Key Points: Breathable - Allows moisture and condensation to easily evaporate. Reduces heat build-up under the cover. Dries Quickly - Won't rot or mildew. Soft, - Non-abrasive fabric - won't shrink or stretch. One 1 Year Limited Warranty - Against defects in workmanship and/or the fabric becoming unserviceable during normal use. For extended outdoor use our popular Technalon cover, made with Evolution fabric will provide all-weather protection. The 200 and 350F Series fabric covers offer different levels of protection to fit your needs and budget.
Putnam Hitch 25012 Receiver - Class 3 No Drill - $150.82
Receiver - Class 3 No Drill - Chevrolet Astrovan-GMC Safari 85-2005 Long and Short Wheel Base Including All Wheel Drive, Will Accept Donut Spare Tire, Full Size Spare Only On Extended Vans On Class 2 and 3
LED Truck Lightbar: 60 - $64.86
This slim designed bar features plenty of high intensity LED's that can be used as brake lights, turn signals, or even intensified exterior lighting. The rod was created for exterior use and is made to fit between the bed of the truck and the rear of the bumper. The rod is constructed with waterproof casing and is supplied with rust proof stainless steel screws to ensure a long life and a lasting appearance.
Fog Light Kit: 500 Series Driving Light Kit - $88.11
Rugged construction for performance and durability on tough terrain. Provides excellent visibility on and off-road. High impact black ABS housing, aluminum vapor-coated reflector. Includes upright or pendant single stud mounting.

improvement and the additional tweaks and applications can still make a notable difference in power, ride and handling.

Through the Mazda Speed accessories, the white marble Mazda MX-5 and other stock vehicles can now be improved to achieve higher level of performance. The additions of cold air intake, Mazda exhaust system that is sporty and a sport spring kit were improved by the cosmetic and airflow enhancements of a rear spoiler, front air dam, rear under skirt and side sill extensions.

All these added accessories plus an optional performance package that includes limited slip differential, directional stability control and sport suspension with Bilstein shock absorbers total to $34,195.

Indeed, aftermarket parts are useful to any type of car. They bring enhancements with assured improved performance, comfort, handling and driving experience.

About Mazda Motor Corporation A Japanese automotive manufacturer, Mazda is based in Hiroshima, Japan. The company is expected to produce 1.25 million vehicles per year as of 2006. Its sales are evenly divided among Japan, Europe and North America.

Thirty three point four (33.4) percent of Mazda's controlling interest is owned by Ford Motor Company.

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car accessory news:

Dual XDVD180 Portable DVD player with 7' LCD monitor - $187.80
Dual offers you an affordable, easy way to enjoy on-the-road entertainment with its XDVD180 portable DVD player. It combines a DVD player and a built-in 7" monitor in a single unit, along with a handy car mounting kit that straps to the back of a front seat. Just slide the player in the bag, plug in the included DC adapter, and you're ready for backseat movies. The XDVD180 includes AC and DC power adapters, so you can play it in the car or indoors. For private viewing, you can plug the two sets of earbuds into two headphone jacks.Cobra GPSM3080 Plug-Go GPS Navigation System. - $915.70
Features Automatic route navigation 2 million Points-of-Interest Automatic re-routing iA.S.A.P. Gyroscope keeps you on the map in tunnels and underpasses where satellite signals are lost North American street-level detail map of the 48 contiguous United States, Hawaii and major metropolitan areas of Canada 5.2-in, high-resolution color display Automatic brightness control Instant transfer of addresses Odometer, trip timers, speedometer, and more Trip Planner allows you to pre-program up to 10 destinations in each plan Trail Mode SmartPower allows you to go off-roading and mark your favorite waypoints for future return Compass.Cobra XRS 9400 Radar detector - $106.58
Cobra's high performance radar/laser detectors are a great way to keep in touch with everything that's happening on the highway. The XRS 9400 alerts you to the use of nine radar and laser signals, and two safety systems. VoiceAlert delivers convenient audible messages so you don't have to look away from the road. Each time you turn on the detector, it runs a diagnostic check and announces that it's ready for operation. VG-2 Alert lets you know when you are in the presence of radar detector detectors, while the VG-2 Undetectable feature ensures complete immunity to those detectors.Highland 20045 Pet Barrier - $32.83
Universal pet barrier safely keeps your pet in the cargo area of your vehicle away from the driver and the passengers. Installs in minutes with no drilling required. Non marred brace pads won't harm vehicle interior. Height adjusts to 45" and width adjusts to 65" making it perfect for most vehicles. Large vehicles might require Extension Kit.Master Lock Universal Hitch Pin and Coupler Lock Combo - $19.78
FITS 1/2" and 5/8" HITCH PIN AND COUPLER LOCKSJeep Wrangler 1997 - 2002 Header Bikini - Black - $73.87
The must-have Summer accessory for your Jeep. Renowned Bestop quality materials and construction ensures that you.re making a good investment. Bikini Tops not only look great, but serve a function too. They keep your seats and dashboard cool when the sun is high and dry when you.re surprised with a sudden shower. New, for the 1997-2002 TJ Wrangler, Bestop gives us a drill-free windshield retainer for attaching the Bikini to the windshield. The header retainer part #5123501 is required if your Jeep has a factory soft top or hard top.Covercraft C35002RB Ready Fit Covers - $41.85
Ready-Fit covers could actually be called "semi-custom" since they are designed to provide a very good fit using incremental sizing and a hatchback silhouette. Our semi-custom program uses Block-It Series non-woven protection fabrics made by Kimberly-Clark in the U.S.A. The Budget Cover uses single layer Block-It 100 Series fabric to provide good, basic protection at an affordable price. This lightweight, single-layer polypropylene fabric provides good basic protection against harmful UV damage from the sun. Key Points: Breathable - Allows moisture and condensation to easily evaporate. Reduces heat build-up under the cover. Dries Quickly - Won't rot or mildew. Soft, - Non-abrasive fabric - won't shrink or stretch. One 1 Year Limited Warranty - Against defects in workmanship and/or the fabric becoming unserviceable during normal use. For extended outdoor use our popular Technalon cover, made with Evolution fabric will provide all-weather protection. The 200 and 350F Series fabric covers offer different levels of protection to fit your needs and budget.Putnam Hitch 25012 Receiver - Class 3 No Drill - $150.82
Receiver - Class 3 No Drill - Chevrolet Astrovan-GMC Safari 85-2005 Long and Short Wheel Base Including All Wheel Drive, Will Accept Donut Spare Tire, Full Size Spare Only On Extended Vans On Class 2 and 3LED Truck Lightbar: 60 - $64.86
This slim designed bar features plenty of high intensity LED's that can be used as brake lights, turn signals, or even intensified exterior lighting. The rod was created for exterior use and is made to fit between the bed of the truck and the rear of the bumper. The rod is constructed with waterproof casing and is supplied with rust proof stainless steel screws to ensure a long life and a lasting appearance.Fog Light Kit: 500 Series Driving Light Kit - $88.11
Rugged construction for performance and durability on tough terrain. Provides excellent visibility on and off-road. High impact black ABS housing, aluminum vapor-coated reflector. Includes upright or pendant single stud mounting.